Today I’m going to interview Patti, one of our star optimizers at Page 1 Solutions. She’s going to talk with us about link building, paid directories and optimizing with keywords.
TP: Hey Patti! Thanks for talking with me.
PW: You’re welcome.
TP: My first question for you is what, in your opinion, is the most effective way to build links?
PW: Build links that your competitors don’t have access to. Links from your alma mater, companies you work with locally, and charities you donate to will make the biggest impact and keep your links exclusive.
TP: How do you feel about paid directories? Google tells us not to use them, but it seems like almost every optimizer will tell you they’re worth their money.
PW: Most aren’t. There are a handful that definitely are, such as the Yahoo! directory and best of the web directory. At the end of the day, links you get from local companies will make a bigger impact on your positioning because anybody can pay for a link.
TP: What about free directories? Which ones do you use the most?
PW: The Librarian’s Internet Index and DMOZ first come to mind. It is also important to have a good local listing.
TP: How do you determine top keywords for a client?
PW: Whatever the client decides is their most important keyword, which is where they make the most money from their clients.
TP: How do you optimize your content based on your keywords?
PW: I make sure to drop the keyword into the content where it will be unobtrusive, but noticeable.
TP: What is a good example of a common mistake in optimizing with keywords?
PW: Repeating your keyphrase so many times in the page that it becomes hard for the reader to read, and spam in the search engines’ eyes.
TP: Lots of great information! Thanks for your time, Patti!