It seems like the entire Internet world has changed this week. SEOmoz introduced us to a keyword/content relevancy tool which has many in the SEO and IR communities in an uproar and turned “LDA” into an SEO buzz word. Google Instant rolled out, possibly upending several search marketing conventions. And here at the secret ninja lair, we’ve watched breathlessly as our blog traffic skyrocketed unexpectedly and everyone is getting new cubicle and office assignments. Internally and externally, everything has been shaken up – and hopefully for the better! Here’s the weekly round up of our favorite posts.
It’s impossible for me not to talk about SEOmoz’s new LDA tool. Heck, we did our own post about it here after it was announced at the Mozinar in Seattle, and another one here after we realized what a controversy it was turning out to be. Rand Fishkin explains it quite well in his article, Latent Dirichlet Allocation (LDA) and Google’s Rankings are Remarkably Well Correlated. While there has been a lot of heated debate over nearly every aspect of the tool (which is still just in Labs), including methodology, the meaning of “well correlated” and the tool’s user-friendliness or lack thereof, we’re excited about having a new tool in our arsenal.
I’m also going to throw some love at two other posts: Scott Brinker’s thoughts about effective microsites, a strategy we rather like for many of our clients with more diversified services, and David Kauzlaric’s article, Google Analytics + Heat Map Analytics + Good Designer = Sexy Conversions. I love heatmapping, and combining it with analytics data just pushes me over the edge!
Google Instant- What Now
Much needed advice in the time of confusion. I agree with the writer – we need to wait and get more information about the effects of Google Instant.
As conversion rate optimization becomes more and more a plurality with SEO, I would like to give a nod to SEOmoz’s Dr. Pete with his post “Priceless CRO Advice for $224.” I really like the first two options, which allow for cheap yet effective analysis of your company’s or client’s website. Review things like brand recognition, goal conversion and all sorts of visitor behavior.