Archive for the ‘Blogging’ Category

Stephen Colbert wants “Tall Women Carrying Heavy Things” in his SERPs

Thursday, September 23rd, 2010

This week, Google CEO Eric Schmidt visited The Colbert Report, and Stephen Colbert asked Schmidt why nothing comes up when he searches for “tall women carrying heavy things”.

My first thought was that someone should buy that domain, bid on the phrase in AdWords and give Mr. Colbert his fantasy. Seriously, how many people tried that search once he mentioned it? I know I did…

It turns out that this is not the first time Colbert has mentioned his unusual fetish.  TallWomenCarryingHeavyThings.com was registered in April 2007. A guy named Alex posted a long rambling page describing his apparently lonely and somewhat sad life and how he came to purchase the domain after seeing it listed as Colbert’s third most checked website.

“My name is Alex. I currently have no girlfriend, in a few days I will have no job, and I just got back from watching a movie that was considerably out-of-focus at the local theatre. I come home to my sister’s dog welcoming us back and still constipated (sadly he has been ill all day).”

Poor guy.

I was somewhat disappointed that someone had gotten to it three years ahead of me. But then I started poking around a little bit and got to thinking about it, and man, this guy is missing out on some major opportunities here! The site name alone is wonderful link bait, given that it was mentioned in front of Eric Schmidt on The Colbert Report. So here are my suggestions for Alex:

1. Convert it to a WordPress site. Easy to do, lots of theming possibilities that don’t look like something off of Geocities circa 1997. Use it to post pictures of, well, tall women carrying heavy things! Something about this whole concept reminds me of another old Comedy Central gem, The Man Show, and how they always ended the show with totally gratuitous video of hot girls jumping on trampolines. Run with the concept!

2. Toss some AdSense on this puppy. As SEOs we sometimes tend to eschew AdSense on the notion that it somehow devalues the site’s authority, but let’s face it, this is an extremely niche-y site that doesn’t need a lot of page rank. It’s a gimmick, really. Might as well make some cash on it.

3. Set up AdWords. I have a sneaking suspicion that “tall women carrying heavy things” is not going to be all that expensive to bid on. The only ad that shows right now is for The Colbert Report, and they’re essentially advertising your website for you.

4. Set up Google Analytics. While I’m pretty sure it’s a no brainer that your top referring keyword will be “tall women carrying heavy things”, wouldn’t it be interesting to see how many of hits are referred from ColbertNation.com? Or even just how many people search it every time the show mentions it?

5. Put @BobbyGeorgina to good use. Use that poor, underutilized Twitter account of yours to promote your new blog of photos of tall women carrying heavy things. Tweet them at @StephenAtHome in fact! And while we’re on social media, set up a Facebook fan page for your site. Post about it on the fan page for The Colbert Report. By the way, congrats on curing that pesky “no girlfriend” situation, but you’re following six Twitter accounts, and none of them are Stephen Colbert? Really??

Please, Mr. Alex Kirkland, you’ve got first mover advantage here. Please do something awesome with this site!

7 Tips for Evaluating a Link Exchange Proposal

Wednesday, July 7th, 2010

Miracle Max is not happy to be disturbed by unexpected guests. They have a proposal for him. Inigo and Fezzik heard he’s got some skills they need as well as some clout with the King. Would he do them the favor of raising The Man In Black from the dead? He’s not all that inclined to do it. What’s in it for him? He only agrees once it’s established how he will benefit.

Our clients often come to us with unsolicited emails they’ve received from websites proposing a link exchange. “Should we do this?” they ask us. “Is this a good idea?”

The answer is, “It depends.” While a reciprocal link is generally less valuable than a naturally occurring one way link, a link exchange is not always a bad idea. Here are a few tips for evaluating a website that wants to exchange links with you.

1. Is the site relevant?

Let’s say you’re a cosmetic dentist. You get an email from a ferret breeder asking for a link exchange.

Just say no. Ferrets have nothing to do with dentists, and there is no benefit for either of you. On the other hand, if you get a request from a family dentist in the next town over, that’s worth considering. Why? Although you’re in slightly different markets targeting slightly different customers, their content supports your content. Your content supports theirs. Search engines will note the discordance between a dentist and a ferret and write it off. They see the harmony between a dentist and another dentist and give it a thumbs up.

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