The URL you choose for your business’ web site can play a major factor in the long-term success of your online marketing campaigns, and of your business. I want to outline in the next few paragraphs some of the do’s and don’ts for choosing a URL that will work for, not against you. (more…)
There are many of us who see the BBB sticker posted on trucks and business buildings around town, and the meaning of it kind of surpasses those of us who are less savvy with internet marketing. Yes, the Better Business
Bureau has some awesome implications for your business in the physical world, if anyone knows what it is or what it stands for. But the real power of the BBB can be seen in your web presence. Being a member of the BBB and having a listing on BBB.org can be one of the strongest things you can do for your online presence. The most important “person” to see your online influence with the BBB is Google, and other search engines. Here’s seven reasons why your BBB listing will improve your search engine results!
