Archive for the ‘Android’ Category

How Is Mobile Search Different from a Desktop Search?

Tuesday, December 20th, 2011

It is estimated that more people will be accessing Internet information via a mobile device than a personal computer by the year 2013 (that’s not very far away, folks). As we know, most standard websites do not render well on a smartphone screen due to the smaller screen size, or use of incompatible plug-ins (such as flash). As many businesses opt for a mobile website to complement their standard website, one wonders what this means for keyword optimization and search trends? Do smartphone users search the same way desktop searchers do?

Interestingly enough, mobile search is used and rendered very different from a desktop search. Here are my Top 5 reasons why this is so:

  • Mobile search is highly geared toward local information. Statistically 9 out of 10 smartphone searches result in an action. Chances are, if you are looking for for something on your phone’s browser (like a food, a museum, or a bike repair shop) it is because you want to purchase, find, or visit the searched item. Desktop searches tend to be less action oriented overall and more information oriented in nature. Because of this pages like Google Local Listings are positioned to rank higher than pages that are not locally oriented. Domains with geo-targeted keywords will also rank well in this system.
  • Google has 97% of the mobile search market share, and their algorithm is different for mobile devices than desktops.
  • Smartphone screen size is much smaller than a PC’s screen size, so it will be even more important to snag the top few spots on a mobile search in order to be on the first page.
  • Site loading speed becomes critical in a mobile search. A site that takes too long to load when on-the-go information is needed quickly, will lead to higher bounce rates than a standard desktop site search.
  • Android users are always logged in to Google on their mobile system.  This means that Android users will always be served personalized results more often than folks searching on a PC who may not have logged in. This will obviously change as more and more people begin to use Google+ or who search when logged into their Google accounts.  Most users aren’t aware if they are logged in or not, and personalized results definitely have an impact on what you will see in your search results.

These are key points to keep in mind when conducting a search on either platform, and even more important to keep in mind when positioning yourself and your business for the future, whether or not you have a mobile website. Keeping a claimed and optimized local listing has always been an important piece in your overall SEO strategy. But now, it seems as if listings such as Google Places and Bing Local could have even more impact on your search results in the future.

by Tammy Smith SEO Analyst, Page 1 Solutions, LLC

Top Five Google Plus Features

Thursday, July 21st, 2011

With the recent roll out of Google+ three weeks ago, there has been much talk about Google’s attempt to stomp all over Facebook and other social media platforms such as LinkedIn and Twitter. So far the Google+ platform is available by invitation only, as they are still tweaking the system and working out the bugs.  I was able to set up a Google+ account two weeks ago and so  far I really like what I’m seeing.

Keep in mind that at this early stage, Google+ works only with Google accounts that have an active Google profile. If you haven’t created your Google profile, you will not be able to sign up for Google+. Judging from the feedback I’m seeing from other users, there are people who love what Google is doing, and then there are those who doubt Google’s ability to create a social media platform that will actually work well and catch on with the Facebook, LinkedIn, and Twitter crowds.  After all, say the doubters, this is Google’s third attempt in the social media realm.

This time, however, I think they are on to something, and have created a powerful social media tool with a great deal of potential.  G+ integrates what I like most about the other platforms and adds a bit more.

Here are my personal Top Five Favorite Google Plus Features:

#5 – Hangouts – Hangouts is a great way to communicate face to face with anyone via video chat.  It is very easy to set up and, in my experience, works better than Facebook’s Video Chat feature. The interface looks good and is incredibly easy to use.  You only need to download a simple plug-in the first time you initiate use, and you are ready to chat!

Google Hangouts

#4 – Sparks – Sparks is a feature that enables you to find, create, and ultimately share topics of interest and use them like a news feed source for information.  Topics can be broad like the pre-set categories “movies”, “gardening” or “comics”.  You can also create targeted topics like “1950’s Horror Films”, “Growing Tomato Plants”, or “X-Men” by using the Find stuff you’re interested in… search bar.

#3 - Photos / Instant Uploads from Android – For someone like me who is always forgetting to dump the pictures out of my phone, this feature makes photo uploading unthinkably easy!  All you need is the Google+ for Android app and your photos automatically upload themselves to your G+ account immediately after they’ve been taken.  The app is much easier to use than Facebook's upload interface and the photos are quickly uploaded into a private album, by default.  You can set to share them with one or more circles when you upload or you can keep them private and share later. So simple.

#2 - Mute Posts – The Mute post option came so close to being number one on my list. It is a simple thing, but oh, so necessary.  If you have a topic on your Stream feed that no longer interests you, or a conversation that you don’t care to follow, you have the ability to get rid of it via the mute, report, or block options. Link To is also an option in the menu if the conversation is something you want to pass along to others.  Mute post is the kind way of saying "shut up" or "not now" to someone on Google+!

#1 - Circles (and Streams limited sharing capabilities) – Circles is definitely my favorite feature of all!  Circles allow you to add people to different groups and categorize them.  For instance, I currently have a few different Circles categories:  friends, work, family, & following.  Each of these are groups of people I interact with differently.  For instance, I probably wouldn’t share pictures of my weekend exploits with my family or work circles, but would with my friends circle.  I can use the family circle to keep up to date on the upcoming family reunion, and I can chat with co-workers about the latest and greatest SEO happenings in my work circle.  The best part is no one has to read conversations from me that do not pertain to them.  Each circle sees only what they need to see.  No superfluous junk!  If you do happen to  have a big announcement you want to share with everyone, you can easily do that as well.  You do not have to be in your Circles to segregate your posts, you only need to designate who gets to see what right from your posting bar in Stream (via Share what’s new…).

In a not so tiny nutshell, those are my top five favorite features that Google+ has to offer right now.  Keep in mind that what we are seeing in these early stages is Google+ for the individual. With the scheduled roll out of Google+ For Business later this year, Google has the means to integrate much of what they already excel at (search, Google Checkout, advertising, analytics, mapping, and communication) and bundle everything together in one tidy and potentially powerful package for business entities. More on that when Google releases it!

by Tammy Smith SEO Analyst, Page 1 Solutions, LLC

Link Love – All Hallow’s Eve…Week?

Friday, October 22nd, 2010

Things are starting to get spooky around here… With the blue team pitted against the gold team in an office “spooking” (decorating) competition, it’s bound to be a good week next week. Page 1 Solutions is well known ’round these parts for being the most fun at holidays.

October 27th is our official “dress up” day, and I’ve made it my own personal mission to get the whole SEO team to dress as a pack of ninjas, obviously. If anyone feels persuaded to peer pressure them with me, please don’t hold back!

And onto the link love!

Patti:
Search Engine Roundtable offered an excellent piece of advice this week: remember to submit a reconsideration request when buying a used domain. This article was particularly timely for me, since I have a few clients looking to do this.

BONUS!
The SEO Ninjas are also known lovingly as the Droid Cult around here, since most of us have Motorola Droid phones (a combo of original Droids and the Droid X), and we like to explain how awesome Droids are to everyone around. So much so, that we’ve assimilated other Page 1 employees, including our awesome CEO, Dan. So, for anyone else who is a part of the (An)Droid cult out there, we have good news! Angry Birds is available for free on Android phones.

John:
Meet the newest Google metric, Webmaster Happiness. Apparently the folks over in Mountain View are maintaining another measurable factor that keeps track of how “happy” webmasters are with Google’s constant updates and everything they are up to. I’m going to keep an eye on this…

Becky:
We all get pretty frustrated with duplicate listings in local search, especially when we delete them only to watch them pop right back up again. Luckily, Search Engine Journal’s Mike Ramsey is on our side, detailing for us everything we need to know about duplicate listings and their causes.

I was also impressed with Whitney Wilding’s post, Are Your Sales Pages Leaving $10,000 on the Table? It drops tasty morsels, like how 80% of website viewing time happens above the fold.

And of course, there’s Halloween. Lindsay Wassell of Keyphraseology has posted some geektacular SEO-themed costume ideas. My favorite is, of course, the Link Ninja.

Friday Link Love: 8.20.10

Friday, August 20th, 2010

If you are a Droid user like many of us here at the SEO team, take the time to put down your new Froyo OS and read our link love. And then comment. And then return to your Droid.

John’s Link:
This week I really was interested in Rand’s I’m Getting More Worried About the Effectiveness of Webspam. This is a topic that is thrown around a lot by our clients who are trying to get the best rankings, but without caring about the consequences.  It’s frustrating to explain to those outside of SEO that Google will come down hard on these web spammers, even though for the time being they are in that #1 organic spot. Google, please  back up your guidelines and the information that you repeatedly feed us, even though you forget to follow through.

Becky’s Link:
What are the implications for SMBS of Google Integrated Local Search Result Tests?
As soon as news of Google’s integrated local search tests hit the blogs, we were asking ourselves what it would all mean for SEO. Mike at Blumenthal’s has a lot of great thoughts on the subject.

Patti’s Link:
Oh, I got a great chuckle out of this one: Foursquare Experiences Record Signups After Launch of Facebook Places. A lot of folks were speculating what may happen to Foursquare with the official launch of Facebook Places. Would Facebook kill Foursquare? Clearly, that is not the case. Another win for Foursquare.


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