Domain Optimization– SEO BASICS XIX
Do domains with keywords included help with getting better results?
Generally Keywords in the domain can help get better results, it has been seen that the ones that seem to be the best are those with an exact match to the targeted keyterm. Also, more often than not, .com domains seem to have an advantage over other domains.
However search engines are reported to be laying less and less emphasis on keywords in domain names as this has been misused by spammers registering hundreds of “long-tail” domains to rank them for exact match and also because it’s now nearly impossible to obtain any “exact match” domains that wouldn’t be too long or irrelevant.
Howver, if it is possible, getting an exact match domain or a domain with relevant keywords in it is definitely helpful.
I had my domain for many years, but I purchased a better one recently.Should I start optimizing the website for the new domain?
If your domain has been around for a while, it will surely have gained equity in the eyes of the Search Engines. This is very valuable as it is a slow process to get the SEsto recognize your site as authoritative and credible.
It also depends on the age of the domain you have recently purchased, if it is an established domain with an exact match to your target terms, then it would be beneficial to work on getting this domain to be the main one. If not, then it might be better to let the new domain gain credibility with Google and the other SEs .