Incoming Links- SEO Basics XVII
Is it better to get a lot of incoming links at the beginning of my SEO and give it a jump start, or add them over the course of time?
While launching a brand new website or a redesigned site, optimizers can work towards getting a a reasonable number of incoming links by listing the site on relevant directories, this will help boost rankings and also propel the site higher in the search results. As a rule, however, it is better to add links steadily over a course of time, this helps keep the site interesting to the search engines and shows that it is a relevant, credible site.
I heard linking to other websites doesn’t help at all with help my SEO results. Is that true?
While incoming links are more valuable towards link-building, linking to other topical and related sites also brings value to the site. Out-bound link building should be done very sparingly and only when linking to the external site brings information and value to the viewer. It is also preferable to link so that the other site opens up in new window, this way the viewer is not led away from your site but can take in the information and return to your site easily.
What is a link farm?
A link farm is a website set up with the sole purpose of increasing the link popularity of other sites by increasing the number of incoming links to those sites. Most of these links will not be relevant links, the linking is solely done to try and spam the Search Engines into raising rankings but appearing to bring credibility to the linked sites. Link Farms are frowned upon by the Search Engines, link farms will be removed from their directories when they find them and many also penalize other sites that link to them.