It’s Friday the 13th! This is definitely not the sort of day in which you pick up pennies that aren’t heads up. Be sure to avoid even touching any mirrors so you can’t be saddled with the bad luck if they’re broken, and forget walking under ladders! Some of us have a soft spot for the black kitties, though, so be sure to let us know if you see any so we can say, “Where? WHERE?” and then scoop them up for some ear scritches. (We found this awesome scaredy cat at ICanHazCheezburger.) Luckily, sharing the Link Love doesn’t qualify as a superstition.

Becky:
Marc Lyne’s post, 9 SEO Realities for Small Businesses, has some great insights to ponder, covering a broad range of SEO topics including Google MayDay effects, footer links, microformats and more. Though it looks like yet another basic SEO list on the surface, it is high on practical, useful information and devoid of junk. It’s sparked some ideas on my end, so thank you Marc!

John:
Eric Enge of Search Engine Watch does a great job in reminding us that the difference between appropriate optimization and overdone optimization is quite thin. While search engines provide guidelines that give us a little insight, every market and every product require different approaches to see which work best. He offers great advice about how competitive research can provide clues into what works and what is pushing the envelope a little too far.

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