Friday Link Love: 8/26/10
Becky:
Rob Ousbey noticed something fascinating and troubling this week: Google is testing live updating search results. Why does this make me nervous? Because of the implications it would have on long-tail search. Let’s say you’re searching for Chicago Lasik Surgery. By the time you’ve managed to type Chicago Lasik, you’re already looking at relevant SERPs and so you stop typing. This turns Chicago Lasik into the best converting search phrase, and the rankings for Chicago Lasik Surgery would matter much less since they won’t convert as well with fewer people seeing them. This would definitely put a lot more emphasis on shorter, more efficient keyword phrases. But it’s only a test, so I’m not truly worried yet.
On a lighter note, I’ll throw some link love over to the SEOmoz PRO Training Series 2010. I’ll be there, and I’m excited to meet people and soak up all of their search marketing insights! I’m hoping to post at least once while I’m in Seattle, so stay tuned!
John:
This week I wanted to point out an interesting eye tracking study to see how searchers view search results. It measured how the eye fixated on certain elements of a SERP and then discussed the meaning to SEOs. Check out Study: Meta Descriptions Very Important Search Results Click Through Rates ( I know, wierd title).
