Friday SEO Link Love – May 14 Edition
We’re introducing a new feature here on White Hat, Black Belt: A weekly link wrap up where each optimizer shares their favorite articles from the week! Let’s get started…
Patti: I follow former co-worker Everett Sizemore because I like his style and he’s an invaluable resource here still at Page 1 Solutions. He posted this yesterday about how long-tail keywords generate better conversions. He shows a case study of a client who was trying to show for big keywords that were pretty much already cornered by a huge competitor. By targeting the long-tail keywords that are more specific to his client’s business, he now owns that area of the SERPs, and their page views have skyrocketed. Let the data speak for itself!
Tara: One hindrance of web analytics is that we are too often given data that is specific to a given client, leaving us without the ability to scale our data and compare across clients. This blog entry by Rich Devine of ZAAZ breaks the mold a little by showing us a way to compare Demand against Delivery across several sites… and with a simple formula to boot!
Debby: As always, I’m a fan of the White Board Friday post by Rand Fishkin at SEOMoz. This week, he talks about Google’s May Day update where a lot of us saw a drop off in the traffic from long-tail keywords from Google. The best lesson to take away: Breathe deeply and relax!
Becky: My favorite blog post this week has to be Local SEO Planning Tip – Determine the Geo Limits of a Search, posted just today by Mike over at Blumenthals. I used it to take a look at a client’s Google boundaries this afternoon during a discussion about whether or not to target Santa Clarita. (His office is in L.A.) Understanding the geographic limitations of any given search is a HUGE advantage. Big, big kudos and love to Mike for this one!
Mike, Kristen, and John aren’t around today, but I’ll wrangle their opinions next week! Have a great weekend, everyone!