MySpace is Being Included in Google’s Real Time Search…Where is Facebook?
Google released the news yesterday that they had reached an agreement with MySpace, and now MySpace will be available in their real-time search results. I find this interesting, since MySpace is a dying social network by most accounts, but what I really find interesting is that Facebook still isn’t being included. Why do you suppose that is?
Well, I think it’s because Google is a Bitter Betty.
Yep. I said it.
They’re sad because Facebook doesn’t want to play, so they’re going with the next best alternative. Frankly, I think Google needs to buck up and figure out a way to work with Facebook, since Facebook is the most relevant social network now, and has been for some time.
Why this is could be bad for Google
Google is by and large the most popular choice for search engine, though Bing isn’t too far behind lately. Their results are trusted and seen at the most relevant to your particular search query. Without the most relevant social network, how can their social results be on par with their organic results?
They won’t be.
This leads me to my next point…
Why this is great for Facebook
Facebook has made no secret of their desire to enter the world of search. If they partnered up with Google now, they’d lose their ability to smoothly transition into search the way they want to. By keeping Facebook results out of Google, they can make a great wave when they start offering their own search results.
(Yes, I know Facebook has search results, but they’re all groups or people. I’m waiting for their product recommendation and review results. When can I search through my friends’ walls?)
Not to mention, Facebook is going to look like a graceful lion when they enter the world of search, sneaking up on their prey (Google, Bing, etc) and attacking quickly and quietly. Google’s attempted to step on Facebook’s toes, but they’ve done it in a sort of, wild, stumbling, bumbling way (uh…Buzz, anyone?) that has left plenty to want for.
So, Google – either make friends with Facebook, or watch out!